About
Mark Wieland

Sales strategist, operator, and builder. Over a decade in the field — not in a boardroom.

My Story
Over a decade of experience.

I’m a sales and operations strategist who thrives in the high-stakes world of trade shows and direct sales. Over the past decade, I’ve built a reputation for turning chaotic, underperforming programs into scalable, profitable machines.

Most notably, I led Infinity Massage Chairs’ Costco and trade show program — overseeing over 1,500 events, 100+ reps, and $40M+ in annual revenue. I developed the proprietary systems for scheduling, training, and performance tracking that the company still runs on today.

I’ve personally closed thousands of high-ticket sales, trained dozens of top performers, and collaborated directly with major buyers like Costco’s corporate team. Simply put: I’ve lived every side of the trade show floor, from solo sales to national-level logistics.

$40M+
Annual revenue managed
1,500+
Events overseen
100+
Reps trained and managed
10+
Years in the field
Why Torvald Industries
Born from experience, not theory.

Torvald Industries was built from this experience — not as theory, but as proven execution. Whether you’re launching your first event or scaling a national sales team, I help brands unlock real ROI through better people, smarter systems, and customized strategies.

I’ve led sales teams, written industry-standard SOPs, and dramatically increased output for brands like America Cryo, OCHS Enterprises, and Osaki USA. I also own and operate Float Boston, a wellness center — which keeps me sharp on what actually drives revenue day to day.

Today I use that experience to consult, train, and build elite sales teams that win — and win big.

Client Results
Brands I’ve helped grow.
America Cryo
Rebuilt the entire inside sales operation from scratch — new scripts, SOPs, video training, and team. Retrained or replaced every rep. Personally attended 4 trade shows while managing the team at the same time.
$25k to $125k avg weekly sales in 90 days
OCHS Enterprises
Built their entire massage chair division from zero — product selection, sales team, scripts, SOPs, and trade show strategy from the ground up.
Full division built from scratch
Infinity Massage Chairs
Started as a national sales rep and worked up to running the entire Costco and trade show program — over 100 reps nationwide, 1,500+ events per year, and $40M in annual revenue.
Rep to National Director, $40M program
Osaki USA and Others
Custom sales scripts, trade show strategy, and team development across multiple brands including Osaki USA, Max Vitality, and Power Plate.
Ongoing sales and event support
Ready to build something that performs?
The first conversation is always free and without obligation.
Let’s talk
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